A world in isolation, a surge of new users for Twitter

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The global pandemic and U.S. protests are forcing a pullback by advertisers on Twitter, but it's also led to an unprecedented surge of users.

But the company took a huge tax hit to earnings, posting a net loss of $1.2 billion, or $1.56 per share, in the April-June period, compared with profit of $1.1 billion, or $1.43 per share, a year earlier.

Twitter's advertising business was hit harder than its larger rivals Google and Facebook, and analysts had expected the bleeding to continue in the second quarter. The company said ad revenue made a "gradual, moderate recovery" relative to levels in March but many brands then slowed or paused their spending in late May to mid-June, following the outbreak of Black Lives Matter protests in the U.S.

Ad revenue fell 15% in the last three weeks of June, which was better than the 27% decline in the final three weeks of March, with advertiser demand returning as the protests subsided, Chief Financial Officer Ned Segal said in the earnings call. "Twitter's strength as a news and entertainment source has helped buoy engagement during the pandemic as housebound consumers use the platform for real-time news and information," said eMarketer analyst Jasmine Enberg. But she does not expect this to continue as stay-at-home restrictions begin to lift and people start returning to more normal routines.

 

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Hello !!!!! Because you’re fake news and, ?

The number of Twitter downloads used to be 500M+, now it has doubled (now at 1B+) after the latest security incident Twitter suffered.

Qlberta

Plus a Tidal wave of Censorship .... but if you want justify Child sex go for it on Twitter !

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