A $42,000 gym membership? In this economy?

That’s a helluva gym membership. But wait, there’s more. The fine print says the gym fee isn’t included in the program’s US$36,000 base price. That’s an extra US$500 a month, which adds up to US$6,000 a year, valuing the entire package at US$42,000.

Add to that widespread layoffs in many sectors and there is a significant amount of insecurity and even desperation among regular folks. Kevin Hassett, former chair of the U.S. Council of Economic Advisers, this week called it consumers’ “Thelma and Louise moment” – the no-win choice facing the 1991 film’s stars of being shot by police or driving off a cliff.

Second, in the U.S. anyway, the mix of services under the Equinox plan exposes the chronic weakness of thesystem. If there is brilliance in the Equinox plan, developed with lab-test startup Function Health, it’s that it combines fitness basics with services that have typically been the purview of medical professionals.

Source: Financial Digest (financialdigest.net)

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