30 years after the Game Boy, can Apple Arcade make handheld games great again?

The introduction of the Game Boy by Nintendo in 1989, 30 years ago this fall, was not received rapturously by the industry or by fans. Faithfully scaling a Nintendo game down to pocket dimensions was considerably more difficult than the technology at the time was capable of doing. Simply compare Super Mario Land, the handheld’s flagship launch title, to Super Mario Bros on the Nintendo Entertainment System, to see the immediate, impossible-to-ignore differences.

Who was going to buy a portable gaming device, given that we carry our own portable gaming devices in our pockets already all the time? By the time of the iPhone’s release in the United States, a new video game on a handheld platform was priced only marginally lower than home console games — as much as $39.99, typically, compared to $59.99 for a game on the Xbox or PS3. The quality of the titles reflected the price.

It was the dawn of the era of Candy Crush and Angry Birds — and the dawn of the era of Flappy Bird, the legendarily addictive, unambiguously crummy side-scroller whose creator pulled it from the App Store at the height of its popularity in a bid to atone for its rise to undeserved fame.

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