The NBA's 2025-26 regular season achieved its highest viewership in 24 years, with a remarkable 86% increase over the previous season. This surge is attributed to new broadcast partnerships with NBC and Amazon Prime Video, alongside existing partners ABC/ESPN and NBA TV. The league also reported a 35% rise in average viewership per game, reaching 2 million viewers for 57 telecasts, the most since the 2011-12 season. Engagement extended beyond television, with NBA's social media channels generating a record 228 billion views and arena attendance reaching historic highs over the past three seasons.
New broadcast partners NBC and Amazon Prime Video helped the league hit higher viewership numbers during the 2025-26 regular season. The league released numbers for the regular season on Wednesday, showing that 170 million people in the U.S. watched NBA games across the league's four primary broadcast platforms this year — those being ABC/ESPN,Those numbers are the league's best in 24 years, the NBA said, plus represented an 86% rise over last season. Prime Video was part of the league's television rights package for the first time this season and NBC /Peacock returned for the first time in a generation. The league signed a new 11-year, $76 billion-plus media rights deal in 2024 to show games on those two platforms along with ABC/ESPN and NBA TV.
Before he was a star forward for the Lakers, Jake LaRavia was a gangly kid in Indianapolis who dreamed of playing basketball. Seven years later, his AAU coach flew to Los Angeles to give him the surprise of a lifetime.— NBA games across ABC/ESPN, Amazon Prime Video, NBC/Peacock and NBA TV had the the highest average viewership in 13 years, up 35% over last season. — A total of 57 telecasts this season reached an average of 2 million viewers, the most since the 2011-12 season. — People watched NBA games for more than 920 million hours, up 25% over last season and the most since 2011-12.— The NBA's social media channels generated a record 228 billion views this season, according to Videocites. That's up 13% over last season. — Attendance over the past three seasons in NBA arenas is higher than any three-season span in league history.
“This is crazy!” Miami Heat guard Norman Powell burst into laughter after getting surprised from his childhood coach, who taught Powell how to play basketball at the Boys and Girls Club of San Diego.
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