Placenta encapsulation has become a mini-industry in the US, amid questions over its safety and benefits
, a lab in her Pennsylvania home town, she takes the organs moms send her and turns them into capsules, tinctures and balms. She’s most proud of her placenta gummy bears. “They’re pink and glittery,” Landis said. “That encompasses womanhood through and through.”
Traditionally, the practice is mostly used by midwives or doulas who present the postpartum snack in domestic settings. You might imagine a new mother eating a placenta that’s been cooked with spices and herbs a few hours after she’s had a home birth. But now, companies like Lancaster Placenta Co have rebranded placentophagy as lab-grade and mess-free, giving birth to a mini-industry of placenta encapsulation.“The celebrities have really helped this go mainstream,” Landis said.
For now, the industry relies heavily on anecdotal evidence – as do most wellness trends backed by enthusiastic practitioners but sketchy science. “It’s so hard because there’s not enough research out there to prove it one way or another,” Corona said. “I tell women, in life there is no guarantee with anything, but what I can say is if it helps you have less sad days, that’s a good thing.”
But those DIY methods abound on social media. “I’ve seen placenta cookies and placenta chocolates,” Corona said. “I’ve even heard of placenta spaghetti.”Wang says that Pluscenta wants to align itself with other companies that turn biology into an at-home project, like 23andMe
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