How Vicki Brady went from pulling beers to running our largest telco

elstra chief executive may seem an unlikely destination for a girl from Holbrook in rural NSW, especially one whose working career started as a teenager pulling beers in her father’s pub.

The growth strategy Brady takes charge of, dubbed T25, demands Telstra lift annual earnings in the mid-single digits until 2025 and grow its dividend once again.Other aims of the strategy are stripping $500 million of costs out of the business over the next three years, expanding 5G coverage to 95 per cent of Australians, and doubling membership of its loyalty program over that time.Telstra and Brady are off to half-decent start.

This planning is typical of Brady, a seemingly gadget-obsessed Type-A personality, who concedes she struggles to put her phone away in meetings – and at dinner.She hopes the lesson in chaos and uncontrollability given by the cancer diagnosis four years ago will help her respond to any setbacks.There were periods where it really felt just like the ground had gone from beneath me. I felt like I was in a free fall.The former accountant was diagnosed with breast cancer in 2018.

“There were periods where it really felt just like the ground had gone from beneath me. I felt like I was in a free fall,” says Brady, who has now recorded four years with no subsequent complications.

Good luck. She has a lot of work to do. Andy Penn was useless in my opinion and Telstra has a very special skill at picking duds.

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