The Trump campaign is using a little known X advertising feature to drum up political support.
Republican presidential nominee, former U.S. President Donald Trump prepares to give remarks as he visits Chez What Furniture Store which was damaged during Hurricane Helene on September 30, 2024 in Valdosta, Georgia.The return of Donald Trump to X has reminded everyone of a weird Twitter-era advertising feature that didn’t get a lot of use:
The messages were strange for a number of reasons. Each would directly tag the account that had liked the tweet and personally thank them for doing so. None of the messages appeared on Trump’s timeline but they did generate discrete URLs and could be shared. Once people figured out what was going on, it led to some pretty funny posts. Joke accounts with names like “TrumpIsTheFelon” sprang up and got a coveted “thank you” from the Donald.
If you’ve ever donated money to a political candidate or even signed up for information about local elections, you may have gotten similar messages via text. Branded notifications are basically the same thing but at scale and semi-public. On October 1, Trump’s X account posted a call to action that started the campaign.LIKE this post to get IMPORTANT election reminders in North Carolina.from Trump’s account. The campaign is still running, but it’s changed slightly.
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