Zalando is targeting aspirational luxury customers with a designer space that’s set to open in the fourth quarter of 2023.
“We already have a differentiated, more elevated and editorial experience on Zalando. We are now working on revamping it and aim to present the new designer experience by the end of this year.
As reported, the top 3 percent of customers have been generating up to 40 percent of sales at the big luxury retailers. Roeper added that Zalando is seeing a large number of searches for luxury brands on the site, indicating “significant” demand. This is not the first time that a large-scale e-commerce platform has pursued the aspirational luxury customer.
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