We don't know exactly how many subscribers YouTube TV has these days, but Google says it's still growing, thanks to NFL Sunday Ticket.
One of our favorite games to play is “Which streaming service is the biggest?” And for the most part, we tend to have pretty strong answers. YouTube TV is the biggest, probably. It’s followed by Hulu With Live TV, then Sling TV, and then FuboTV. And DirecTV Stream is way at the back of the pack. Again, probably.
Recommended Videos But we did get a very brief glimpse behind the YouTube TV curtain in Google’s third-quarter earnings call. For some context, the last time we got any actual subscriber numbers for YouTube TV was in June 2022, when it said “we’re humbled that 5 million of you are currently on this journey with us.” That was 2 million more than the previous time it said anything about numbers, which was in October 2020.
Ruth Porat, who serves as president and chief investment officer for Google, in addition to being the CFO, noted that the “other revenues” category was up 21% to $8.3 billion. She attributed “YouTube non-advertising revenue driven by subscriber growth in YouTube TV, followed by YouTube Music Premium.” So, YouTube TV is still growing. But by how much? We don’t know.
“I think in the broader context,” Schindler said, “you have to look at as our overall YouTube subscription strategy. The great feedback we’ve gotten so far on the YouTube experience is very, very significant. People love the navigation. They love multiview. They love the chats and the polls and, frankly, people are very happy with the lack of latency here.”
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