Instagram is adding the ability to leave semi-public comments on Stories. They’ll be ephemeral like Stories, and only some accounts will be able to leave comment.
Instagram is adding the ability to leave comments on Instagram Stories, the ephemeral posts that many people use even more than traditional posts these days. Previously, replying to an Instagram Story sent a private message visible only to the person who posted the content. The addition of comments adds a more public way to respond to Stories.
It’s not clear whether comments will be archived after a Story post expires, but we’ve asked Instagram for clarification. Instagram has steadily added new features to surfaces like Reels and Stories that seem to suggest the company views them as key places for user engagement with friends, not just casual content meant to be scrolled through.
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