Yelp has followed up the DOJ’s antitrust win against Google with a lawsuit accusing the search giant of creating or maintaining a monopoly.
Yelp, one of Google’s most persistent and outspoken rivals, has finally filed its own antitrust lawsuit against the search giant, less than a month after a federal judge ruled Google an illegal monopolist. Yelp alleges that Google has created or preserved its monopoly in local search services by preferencing its own inferior vertical over competitors’, which Yelp says harmed competition and reduced the quality of local search services.
“By keeping users from leaving Google, other vertical search services are prevented from reaching customers, achieving scale, and building helpful content,” Yelp CEO Jeremy Stoppelman wrote in a blog post. “This softening of the competitive landscape translates to less incentive for Google to invest in quality content that would improve the consumer experience, and greater incentives to show less relevant but nevertheless monetizable results.
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