If there’s one thing retailers can agree on, it’s that Gen Z is hot for the early 2000s fashion trends now booming in popularity.
Yasmeen Bekhit, a 22-year-old graduate student, adjusts her Y2K-inspired outfit while posing for a photograph near her home in Manheim, Pa., Tuesday, June 27, 2023. If there’s one thing retailers will tell you, it’s that Gen Z hasn’t let up on early 2000s trends that are booming in popularity two decades later. First came the supposed death of skinny jeans. Then, the resurgence of cargo pants, halter tops and baby tees.
“Gen Z is not even close to being done revisiting these old trends,” said Lewis, whose “After School” newsletter documents youth consumer behavior. “They are going to dig into every weird trend from way back when and bring it back.” The company also is seeing a big jump in sales of flared pants, corset tops, metallic-colored clothing and women's track suits, which are often made from bright velour fabric reminiscent of some wardrobe choices by socialite Paris Hilton at the height of her popularity.
Retailers, including Macy’s and Walmart, said they are paying closer attention to what pops up on social sites and analyzing topics searched by users. But it can be challenging to recognize the difference between trends that just generate attention versus those shoppers will actually buy, said Jake Bjorseth, who runs trndsttrs, an agency helping companies reach young consumers.
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