The move to allow all political ads in the US could help Elon Musk’s X grow its revenue at a time when many advertisers have fled or reduced spending on the platform.
on Tuesday, X said it would grow its teams to combat content manipulation and “emerging threats.”
The company said it would create a global advertising transparency center, which would let users see what political ads were being promoted on X, and added it would continue to prohibit political ads that spread false information or seek to undermine public confidence in an election. Before billionaire Elon Musk acquired the company in October, Twitter had banned all political ads globally since 2019.In January, Twitter lifted the ban and began allowing “cause-based ads” in the US that raise awareness of issues such as voter registration. Above President Biden and Donald Trump.The platform, like other social media companies, has long been criticized by researchers and lawmakers for not doing enough to prevent misleading or false content during major elections.
Since Musk’s acquisition, X in particular has faced questions about its readiness for the presidential election after laying off thousands of employees, including those who had worked on the trust and safety team.
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