Elon Musk has unveiled a new “X” logo to replace Twitter's famous blue bird as he follows through with a major rebranding of the social media platform...
Elon Musk has unveiled a new “X” logo to replace Twitter’s famous blue bird as he follows through with a major rebranding of the social media platform he bought for $44 billion last year.
“It’s the end of an era, and a clear signal that the Twitter of the past 17 years is gone and not coming back,” said Jasmine Enberg, an analyst with Insider Intelligence. “But the writing was on the wall: Musk has been vocal about transforming Twitter into platform X from the start, and Twitter was already a shell of its former self.
Changing all this costs time and money, she added, not to mention the confusion that comes with a previously unknown brand name. Additionally, he calls one of his sons, whose mother is singer Grimes, “X.” The child’s actual name is a collection of letters and symbols.
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