Elon Musk said his remark telling advertisers to “go f— yourself” was meant as a general point on free speech rather than a comment to the…
Speaking at the Cannes Lions festival on Wednesday, Elon Musk said his remark telling advertisers to"go f--- yourself" was meant as a general point on free speech rather than a comment to the wider industry.Last year, some of the world's largest advertisers including Apple, IBM, Disney, and Sony pulled advertising on X in the wake of controversial comments made by the platform's billionaire owner.
"It wasn't to advertisers as a whole," Musk said."It was with respect to freedom of speech, I think it is important to have a global free speech platform, where people from a wider range of opinions can voice their views." "We're going to support free speech rather than agree to be censored for money which I think is the right moral decision," he added.Musk flew into Cannes earlier this week with an aim to reassure ad groups and global brands over the future of X.in the wake of controversial comments made by Musk, as well as instances of their ad placements being featured alongside toxic posts.
The tech billionaire, asked at the time whether this trip was an"apology tour" to advertisers, said onstage at 2023 DealBook Summit in New York that advertisers threatening to halt spending on ads on the platform should stop advertising on his platform.
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