Track and field's World Athletics has announced a new global championships that promises $150,000 prizes for gold medalists. That triples its recent cash pledge to champions at the Paris Olympics in August. World Athletics says the first Ultimate Championships will be hosted in Budapest from Sept. 11-13, 2026.
Sweden’s Armand Duplantis competes during the men’s pole vault comptetition at the Diamond League Bauhaus Athletics Gala in Stockholm, Sweden, Sunday, June 2, 2024. Brazil’s Alison dos Santos, front crosses the finish line to win the men’s 400m hurdles competition during the Diamond League Bauhaus Athletics Gala in Stockholm, Sweden, Sunday, June 2, 2024. Britain’s Laura Muir runs to win the women’s 1.
In what could directly challenge the Olympics, the Ultimate Championships are set to be staged every two years, dovetailing with world championships held every two years in odd-numbered years.“With only the best of the best on show and cutting straight to semifinals and finals, we will create an immediate pressure to perform for athletes aiming to claim the title of the ultimate champion,”World Athletics president Sebastian Coe said in a statement.
The $2.4 million fund for Paris is to come directly from the World Athletics share of the IOC’s billions of dollars in revenue from the Summer Games. That amount was almost $40 million from the Tokyo Olympics held in 2021. “Athletes will also benefit from greater promotional rights,” the track body said of the Budapest event, “allowing them to commercially activate and enhance their personal profiles.”
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