The United States is not a soccer country yet, but the 2022 World Cup has been a massive boost to the sport's popularity.
Team USA's showing at this year's tournament translated to high engagement for fans and bodes well for the 2026 World Cup in the U.S., Mexico, and Canada.The 15.3 million viewers watching the U.S.-England match was the largest men's soccer viewing audience for English-language television in the U.S. ever, beating out the 1994 World Cup final, which had 14.5 million viewers.
In the eight years between World Cup appearances for the men's team, the success of the U.S. women's team has boosted the sport. The women won their third World Cup in 2015, their first since 1999, and followed up by winning a fourth World Cup in 2019. Viewership for both the 2015 and 2019 finals was strong, nearing the viewership of the college basketball national championship games in the same years.
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