From travel chaos at Revolve to Coachella's lacklustre crowds, it's been a bad weekend for the demographic that now seems to totally make up their audiences: the influencer.
you’d be forgiven for anticipating some major FOMO this weekend as the world was subjected to the first major festival weekend in the western world of 2022. Influencers, celebrities and mere mortals all ventured to the Californian desert for both the first weekend ofand for the concurrent weekender, REVOLVE festival . Instead, both events were notable in their demonstrable lack of inspired FOMO.
What played out over social media this weekend was a disaster gleefully compared to both Fyre Festival and, as influencers arrived at REVOLVE festival, now entering its fifth year, only to wait in the heat of a parking lot for hours without food or water thanks to transportation mismanagement.
Even at Coachella, which was more stacked with celebrities and actual music performances, FOMO did not appear to be running high. Videos emerged on TikTok of festival-goers complaining about queues and traffic, alleging that they’d been turned away on the first day because the simultaneous events
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