The national organization filed for a trademark in March 2017 after the Women’s March on Washington.
By Marissa J. Lang Marissa J. Lang Local reporter focused on D.C. area news Email Bio Follow April 3 at 2:15 PM The national Women’s March organization has abandoned its effort to trademark the words “women’s march,” bringing a two-year battle over who owns the words and the movement to a close.
Women’s March Inc. filed for a trademark in March 2017, shortly after the Women’s March on Washington, which drew hundreds of thousands of pink-hatted women to the District to stand against the newly elected President Trump and his agenda. Hundreds of other protests were held around the world in solidarity. Most were organized independently by local leaders, although many called their events the “women’s march.
“We all agreed in the beginning that we were going to call ourselves ‘Women’s March something’ so that we could convey a sense of unity. Women’s March Chicago has worked very hard to build our brand and build our name and build our connection to the community,” Algee said. “My hope always has been that we’re all out here trying to do the same thing, which is to help empower women.”
Instead, the battle dragged on a year. Four organizations — Women’s March Chicago, Women’s March Los Angeles, March On and Women’s March Alliance — filed suit last year to stop Women’s March Inc. from getting a trademark. “It’s a fairly generic term, ‘women’s march,’ and it certainly doesn’t signify a single source of origin with all the marches and the groups that started off using that name,” Israel said. “No particular one has claim on the original Women’s March, so I think it would have been a long shot for them to get the trademark anyway.”
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