Though they did not choose Beijing as the Olympic venue, commercial sponsors, like Coke, Intel, and Proctor & Gamble, also are in the spotlight
Quincey and China Mengniu Dairy CEO and Executive Director Jeffrey Minfang give a press conference during the 134th Session of the International Olympic Committee at the SwissTech Convention Centre in Lausanne, on June 24, 2019. Next month, China will host the Winter Olympics in Beijing, the most ill-advised venue for the games since Adolf Hitler brought the 1936 Olympics to Berlin.
It is unreasonable to ask Olympic athletes to withdraw from the Olympics. While some activists have urged a full boycott, I share the prevailing view that athletes who have trained for years to compete at the Olympic level should be encouraged to do so.
Though they did not choose Beijing as the Olympic venue, commercial sponsors, like Coke, Intel, and Proctor & Gamble, also are in the spotlight. Because they have entered multi-year sponsorship contracts with the IOC, it is not reasonable to expect them to break these contracts for the Beijing games.
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