Life in the fast lane: Label executives discuss leaning into uptempo remixes as a way of driving streams and bringing 'new life to tracks.'
, does the same for Warner Music Group releases. “Anytime we get one of these remixes that has traction, we tag it with ‘Speed Radio,’ and it just amplifies the growth,” says Nasseri. “That’s a very valuable tool for artists to use.”
The streaming services have created playlists for these remixes as well. Spotify’s Sped Up Songs, launched last June, now has over 1 million followers. Apple Music recently unveiled Viral Remixed. “Over the past year, the DSP partners have been really helpful,” Nasseri says. “at Spotify are people we work with closely who have a great understanding of the remix space.”
Even as these remixes have helped create hits, not every artist wants to participate in this economy. “I completely respect if an artist chooses not to release a sped-up version if it doesn’t suit the song,” saysBut much of the stigma around tempo-shifted remixes seems to be fading. “Two years ago, I’d say 5% or 10% of artists were receptive to this,” Nasseri estimates. “Now it’s probably about 70%.
But this could change. The rock duo Cafuné broke out with “Tek It”; the sped-up version now has more Spotify streams than the original . Fleckenstein points to young RCA act Ari Abdul, who has enjoyed streaming success with the synthwave single “Babydoll.” “Sometimes the sped-up version is actually outperforming the original,” he says.
Will these tempo-shifted remixes eventually reach all the way to radio? “If it’s good enough,” Fleckenstein adds, “you never know.”
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Urban trees at the end of life become guitars in second lifeUrban trees get a second chance of life in the Urban Wood Initiative which turns trees into guitar after they reach the end of their natural life.
Read more »
Digital panic sped the downfall of both Silicon Valley Bank and FTXThere's a shocking similarity between the downfall of FTX and the implosion of Silicon Valley Bank, Fundstrat says
Read more »
NMIXX’s Sullyoon To Sit Out “Immortal Songs” Filming Due To FluNMIXX's Sullyoon To Sit Out 'Immortal Songs' Filming Due To Flu
Read more »
The 100 Greatest Heavy Metal Songs of All TimeDevil horns up! From Sabbath to Scorpions to Slipknot, from the Sunset Strip to Scandinavia
Read more »
7 New Must-Hear Country Songs: Carrie Underwood, Parker McCollum, Megan Moroney & MoreThis week’s column also includes music from Tim McGraw, Tony Evans, Jr., Gabe Lee and Thompson Square.
Read more »
Polo G and Lil Xan Slip On Stage But Don't Screw Up Their SongsPolo G and Lil Xan both deserve gymnastics medals for blazing the stage under 'slippery when wet' conditions, and yes ... they both hydroplaned while performing!!!
Read more »