“It has been possibly one of the biggest undertakings I’ve ever done,” says Jonathan Anderson of LoeweOfficial’s spring 2021 undertaking for its collection, complete with wallpaper, a paintbrush, and posters.
and a 24-hour livestream that was in part about fashion, but more so about people, conversations, and ideas, spotlighting the artisans who make Loewe’s products and the collaborators, including Tyler Mitchell and Kindness, who infuse their own creativity into the company’s output. A vinyl record played the sounds of the brand’s Spanish factory.
“I feel like because we are in this moment where we have too much information, ultimately, and there is so much noise that for fashion to actually coexist in the landscape of health, politics, society—if we’re not careful, we could become irrelevant. This is not a new phenomenon. It has happened before,” he warns. “I think fashion is in a bit of a paradox at the moment where it is trying to understand how to be able to communicate without looking detached.
The traditional fashion show system—12 minutes for a runway, 15 for a backstage scrum of journalists and questions and chaos—does little for Anderson right now. “There are so many things that we don’t really talk about when we do a show because it’s kind of like! everyone’s backstage and they’re on to the next one,” he smirks. “It’s kind of like going to Pizza Hut for an all-you-can-eat buffet.
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