As temperatures fall and outdoor shows drop off the slate, live music once again stands in peril. “We’re just limping along, holding by our fingernails by a fucking cliff,” one venue ow…
The Tupelo Music Hall in Derry, New Hampshire, one of the first venues in the country to adopt the drive-in model, pulled off a profitable summer season through its drive-ins. It still wasn’t nearly as lucrative as a usual show for the 700-person capacity venue, but it was a rare victory for venues in a dire economic situation.
It’s nearly impossible for such limited capacity shows to make money; an 80% filled show may not even break even, some venues say. Hayward may get some more help soon: New Hampshire launched a new $12 million grant program for its venues earlier this week, giving up to $1.5 million to facilities in need.
Mayo, the Caverns owner, has a model that can financially scale: His shows allow for about as many attendees as an indoor show, holding 1,000 concert-goers separated in socially distanced pods, with tickets selling for $125 each. Post-pandemic, he hopes to maintain the concept with a But the timing is bittersweet. Mayo went most of the summer before determining such shows could work, and
“We’re like economic cannon fodder on the front lines. It’s like looking through an hourglass but instead of sand falling, it’s money.” — Todd Mayo, Caverns owner
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