Williams Advanced Engineering has changed its name to mark a change in ownership, as well as a new focus outside of motorsports.
in early 2022. Fortescue is looking to develop technologies to help lower the carbon footprint of the mining industry and will tap the newly minted WAE to develop solutions like electric freight trains, mining trucks, and industrial heavy mobile equipment.
The name change marks this turning point in the company's history, WAE said. It also marks the expiration of the license that allowed the company to use the Williams name. WAE said the initials no longer have any meaning, and that the company name is to be pronounced as the individual letters “W,” “A,” and “E.” There's also a new logo to go with the new name.
“We are now entering a new phase in the company’s growth plans and the time is appropriate for a new name and branding which reflects our position as a leading, standalone business,” Craig Wilson, WAE's CEO, said in a statement.
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