In cricket-mad India the upcoming Indian Premier League tournament could be a watershed for the country’s jostling media empires, according to Singapore-based consultancy and analysis firm, Media P…
Limited and Paramount , in partnership with financier Bodhi Tree Systems. It paid a similar sum for the separate digital rights.
For deep-pocketed RIL that may be a justifiable loss leader. But for Disney the scale of those losses as well as other headwinds, may force a strategic rethink. Additionally, this will serve as a shop window ahead of the company’s expected launch of SVOD activities in the second half of this year. For these, Jio Cinema will leverage partnerships with Paramount+ and new content and services from potential partners such as Warner Bros. Discovery, including HBO, and NBCU., which had 6 million subscribers at the end of 2022, is also expected to take place after June this year.
“Unless Disney swiftly recalibrates, India’s premium VOD marketplace will have a new axis of power next year with Prime Video, Jio Cinema and Netflix ruling the roost,” the analysis firm warns.merger of Sony and Zee in India
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