Several social media influencers headed to Bora Bora courtesy of Tarte Cosmetics, and the trip has caused some controversy.
The makeup brand paid mom influencers to vacation in Bora Bora. But they’re likely looking to influence our kids.headed to Bora Bora courtesy of Tarte Cosmetics, and everything from their over-the-ocean cabanas to their plus-one was seemingly covered by the popular
Why not send a bunch of teachers, nurses, first responders, or even Tarte employees, on this trip instead? Do somesays that how I feel doesn’t matter in this case. She says Tarte doesn’t care what people in their 20s, 30s, 40s, and even 50s, have to say about their over-the-top influencer trip.“This trip is not for you. The 20, 30, 40-year-olds that are watching this in disgust and concern, this is not for you,” Cheldin Barlatt Rumer says in her video.
Rumer also points out that the strategic play by Tarte has “tween market” written all over it in more subtle ways, including the kinds of clothes the influencers are wearing and what kinds of items were included in their promotional packages. She says Tarte is targeting the tween market to make new consumers, aka the Sephora tweens.
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