Three tips for finding the right writer for you, your company, and your copy.
A client of mine - who is a general contractor - was considering whether to hire a writer, when he had an epiphany:
Why, indeed? Presumably, you do what you do because you are good at it. You should keep doing that. And hire others to do what they are good at doing. If you outsource your writing and editing projects to a professional, you literally gain valuable time and save yourself seemingly endless frustration. Even if you might be a good writer, it’s not your highest value and not what you do professionally. So do what you do, and let a professional writer handle your writing for you.Once you’ve realized you need to outsource your writing, what then? There are many out there who write professionally.
Remember, you want someone who can capture your voice/style/tone. Take a little time to read what the person has written in the past. Don’t be afraid to ask for more or different samples to consider — and then actually read them.You’ll know pretty quickly. Do you want to spend time with this person? Good writing will take some together time. A successful writing relationship is a collaboration between you and the writer.
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