Why Womenswear Brands Are Getting Into Menswear — and Whether It's a Good Thing

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Why Womenswear Brands Are Getting Into Menswear — and Whether It's a Good Thing
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More and more womenswear designers are dipping their toes into the menswear market:

Author:Evan Ross KatzPublish date:Aug 5, 2019As if men don't have enough already, one of fashion's biggest trends as of late involves a burgeoning market of womenswear designers entering the menswear fold.

Coincidentally or not, there's also a growing market for male celebs engaging with stylists for risk-taking red carpet looks. Take Ilaria Urbinati, for instance, who has a client list including Dwayne "The Rock" Johnson, Donald Glover, Chris Evans and Bradley Cooper, or Samantha McMillen, whose clients include Ryan Gosling, Chris Rock and Chris Hemsworth — just two examples of stylists helping to elevate leading men as formidable style contemporaries to their female peers.

"I think that many designers, including myself, consider women's fashion a creatively freer possibility," he tells Fashionista. "In reality, it is a changeable point of view because more and more men are choosing fashion to get rid of certain stereotypes, [bulking up] their wardrobe with special pieces."

And with this consumer expansion, comes the possibility of widening the lens on what menswear typically looks like. Questions that have long been asked of womenswear designers — like "Who is the woman wearing this? Where is she going?" — can now be ruminated over for guys.

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