Universal Standard is leading the charge when it comes to size inclusivity in fashion and retail:
"It's not enough for us to be 00 to 40 and reach this revolutionary inclusivity we've wanted to reach from the start, rather the commitment is to help others in the industry to be able to do the same.
The feature, which went live site-wide on Universal Standard last week, shows the brand's entire inventory of products on models across their available size range, and also includes comparative features allowing consumers to compare sequentially what a size 10 might look like next to a size 12 and a size 14 in the same garment, culminating in a digital shopping experience which is completely "bespoke to your size," says co-founder Alexandra Waldman.
Though Universal Standard may be the first to launch such a comprehensive digital effort towards inclusivity, its goal is not to be the only company to do so. Waldman and co-founder Polina Veksler say they have begun working in a consultative role for other industry brands, in part thanks to the overwhelmingly positive reception to Universal Standard's Rodarte collaboration which launched in April.
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