SAP is the world’s leading provider of business software – enterprise resource planning, business intelligence, and related applications and services that help companies of all sizes and in more than 25 industries run better.
Midsize professional services firms are inherently rich in data. They capture and maintain volumes of customer information and have large volumes of data on their employees, project history, and business outcomes. And in nearly every case, this business intelligence holds insights that can shift and amplify firms’ future success.,” IDC research revealed that midsize firms plan to use their customer data to enhance business models to improve their offerings and drive growth.
As the video guest speaker, Katie Evans, research director of IDC’s worldwide small and medium business research program, points out, “The way to improve the customer experience and meet expectations is to leverage data. When firms use data to better understand their customers, they can improve their services.”
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