I am an editor and content specialist based between Paris and London covering fashion, beauty and Web3. Consultancy clients span brands and digital platforms while my editorial portfolio includes ELLE USA, Fashionista, Vogue UK, Telegraph Luxury, WWD.
The move-to-earn platform that gamifies wellness has teamed up with the global sports brand on a limited collection of generative NFT sneakers inspired by
The drop is the first step in a year long partnership between the two brands which will include physical items as well as further digital products.by FSL, her overriding motivation was to excite the Web3 communities of both brands and get them active. “Activity, fitness and lifestyle lies at the heart of both the brands,” she told me via Zoom.
“The collaboration underscores how powerful it is when you can move-and-earn in both the virtual and real world simultaneously,” she added. While the collaboration’s phygital elements currently remain under wraps, STEPN’s previous sellout Launched in 2021, STEPN now boasts five million registered users, putting it among the top lifestyle rewards apps globally. Its blend of Web3 with the $385 billion gaming industry and theDon t Defund Major Research Association For Addressing Racism And DEI
NFT Web3 Adidas Gaming Wellness Sneakers Adidas X Stepn Generative Nft
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