Why major brands were forced into the conservative plan targeting LGBTQ people

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Why major brands were forced into the conservative plan targeting LGBTQ people
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Target, Bud Light, the Dodgers and Disney have all been backed into a corner over their support of the LGBTQ community. The strategy has conservative activists celebrating.

that, due to the campaign, “there will be nothing in my home that is from the North Face.”

“The kerosene just carries a lot further today,” Witeck said of how controversies sparked by a small number of people spread further more quickly. He added that the conservative response to Bud Light’s Dylan Mulvaney campaign was ignited, in part,, and then picked up by other right-wing voices and news. Shapiro did not immediately return a request for comment.

“Trans people have been dehumanized, people are defining them in political terms that are dehumanizing, and so it’s much easier for these media influencers to line up those things in front of people,” he said of the backlash to Target and Bud Light, even though “these aren’t the motivating issues in their lives.”

“We’re coming off of the most hostile and dangerous state legislative season when it comes to anti-LGBTQ+ legislation,” Powell said. “We are existing in a country right now where one of our major social media networks has essentially become an alt-right platform.

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