Why Jeffrey Katzenberg’s Quibi Is Luring A-List Talent

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Why Jeffrey Katzenberg’s Quibi Is Luring A-List Talent
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“Training Day” director Antoine Fuqua met with Jeffrey Katzenberg in late 2016, shortly after the presidential election, for an early-morning breakfast session on Los Angeles’ Westside. Katzenberg,…

is linked to Katzenberg is an understatement. People are excited about it because he is excited about it. People believe in it because he believes in it. But as an onslaught of high-profile Quibi projects reach the announcement stage, questions have begun to arise about the viability of the platform’s emerging business model.

Proponents of the platform believe that Katzenberg is reinventing pay television for a younger audience. So far, he has amassed an impressive array of backers from Hollywood, Silicon Valley and Wall Street. Katzenberg and Whitman have also been making the rounds with speaking engagements at industry events — such as Cannes Lions, SXSW and the Produced By Conference — to positive receptions.

None of Snap’s current originals boasts any A-list talent or creators, though whether that is a determining factor for a millennial audience is another pertinent question. Brightness is a factor, since Quibi intends for viewers to watch the shows between 7 a.m. and 7 p.m. on their phone .

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