Why Is Every Bride I Know Choosing This Designer?

This summer alone, Danielle Frankel pieces — which range in price from $6,000 to $10,000; custom starts at $25,000 — were featured in three different Vogue weddings. emiliapetrarca writes

or something indecipherable uttered through tears, but not cool. The fact that Danielle Frankel offers brides something in between Audrey Hepburn and Chloë Sevigny, with the trendiness of high fashion and the craftsmanship of couture, is what sets it apart. And 2022 is shaping up to be the brand’s biggest year yet.

Emily Holland, a stylist who got married in 2018, expressed similar dissatisfaction with the selection she found at showrooms. “I wasn’t finding anything that really spoke to me,” she says. “I wanted something timeless and simpler.”

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