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New York Ikea is trading in its giant blue warehouses for small showrooms in the heart of cities to reach urban Americans.
Ikea's first"planning studio" in the United States is slated to open Monday on Manhattan's Upper East Side. It will be one of 30 smaller, urban stores Ikea plans to open in the next few years. The retailer's traditional stores are around 300,000 square feet. But its latest store in New York will be 17,350 square feet. Ikea is downsizing to attract city shoppers who may want to visit a store, but don't own a car or want to drive to the outskirts of town.
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