You'll be able to recruit from a more extensive network.
TweetShareShare There’s no playbook for starting and running a successful business. As you get started, you quickly prioritize taking bets and investing in what you believe will help your product, business, and culture thrive for the long-term.
More perspective means better decisions Entrepreneurs have investors for a couple of reasons. Capital is the obvious thing that comes to mind, but a close second is getting advice on important decisions you need to make for the company. With more perspectives, you see more of the solution space. In other words, you avoid landmines and capitalize on opportunities that you wouldn’t have seen otherwise. The ability to make stronger, company-wide decisions will be a competitive advantage for companies as they grow over time.
Where to start Getting started isn’t always easy. If you’re in the process of closing a round and would like to add more perspectives to your investor set, it’s essential to make this a priority and to be explicit in your ask. Let investors, employees, and partners know that you feel your company has a blind spot and explain why. Once they understand the problem, you can offer a solution.
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