Fan pages are quickly becoming a useful and cheap marketing tool for music artists and their teams.
, vp of digital strategy at Artist Partner Group, which signed Odetari last year. That’s often not enough to satiate a global audience consuming social media 24/7. a workaround. “A lot of what we do internally at APG is create multiple profiles for artists across social channels, and we’ll run fan pages in-house for our artists,” says, svp of marketing and creative services at APG. “We utilize these fan pages to continuously serve artists’ audiences with content,” Henderson adds.
“You might like an official Odetari post, and then that serves information to the app that he is an interest of yours,” Henderson explains. “Our fan pages will almost eat off of that, because then the app is going to serve you more content related to that artist.”For labels, fan pages can hopefully serve as a cost-efficient alternative to influencers.
To help promote bbno$’s “It Boy,” the rapper’s team “had close to 60 fan pages pumping one to four posts a day,” says, who co-manages the artist. They covered “a myriad of different content types: Some were anime focused, some were bbno$ focused, some were clips of old podcasts bbno$ had done, and then they ended with ‘It Boy.'” The single peaked at No. 10 on Billboard’sWhen an artist’s team runs a fan page, they don’t have to pay to post there.
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