What kind of masochist procrastinates doing fun things?
Photo: Akash Kumar/Getty Images Here is the order in which I listen to new episodes from the various podcasts to which I’m subscribed: tier B , tier C , and, finally, tier A . I do the same thing with TV shows, too — when a new season of a show I love becomes available to stream, I often put it off for weeks, even months, before finally allowing myself to watch it. Sometimes, I forget altogether.
In a paper published in 2010 in the Journal of Marketing Research, co-authors Suzanne B. Shu and Ayelet Gneezy examined this exact tendency, arguing that putting off both unpleasant and pleasant experiences involves a similar mental calculation.
Then there is also the paradox in “savoring,” procrastination’s snobby cousin. The popular example here is the expensive bottle of wine being saved for just the right occasion. In 2007, Washington Journal columnists Dorothy J. Gaiter and John Brecher created “Open That Bottle Night,” or OTBN, to be celebrated the last Saturday of February every year, explicitly granting us permission to “finally drink that wine that is otherwise simply too special to open.
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