Due to the severity of the climate crisis and cotton’s global impact, fashion brands are looking to help farmers fast-track adoption of regenerative agricultural practices.
in marketing messages as part of its updated Green Guides, the groups maintain that waiting any longer isn’t an option.
“We are at an interesting inflection point where we can celebrate that the term ‘regenerative agriculture’ is being adopted by consumer awareness and by some of the largest corporations as their aspirational north star,” Englehart said.
“I have visited the farms we are engaging with and have seen the commitment and passion of these growers to be part of this regenerative transition program,” continued Englehart. “We hope many more brands join us in this journey of small meaningful steps that can improve farmer livelihood, environmental health and public health as a path of regeneration.”
Whatever the medium for sharing the regenerative message, both teams stress that a “one size fits all” approach doesn’t work for agricultural transitions of scale.
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