Why Beauty Babes Everywhere Love Millie Bobby Brown's Florence by Mills
brand launched in 2019
and was founded on the belief that "true beauty comes from loving and embracing yourself." As Millie said in a release at the time of the launch, "I wanted to create something for me and my generation, my friends and peers. A brand that could reflect us and our self-expression and still be good for you, simple to use and suited for changing, transitional skin. Being young in general is so tough, so creating a place to support everyone on their beauty journey was important to me.
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