The Cowboys Kickoff Classic has been a part of AT&T Stadium from the beginning. The first football game of any kind featured BYU knocking Heisman Trophy...
The Cowboys Kickoff Classic has been a part of AT&T Stadium from the beginning.
Now it’s on hold for at least a year, a sign that attracting marquee neutral-site games is increasingly difficult, even for a facility like AT&T Stadium. Last year’s game with, 24-7, drew just 28,668 fans, the lowest total in Classic history and only the second one under 60,000. The 2020 matchup between Alabama and USC fell victim to the pandemic.
One thing that has changed is the amount of money that many schools have put into their own stadiums. Suddenly, playing a top non-conference opponent at the neutral-site is less financially attractive. There’s also having an attractive home schedule for season ticket sales. Texas athletic director Chris Del Conte recently acknowledged that losing Texas A&M from the schedule hurt because then the biggest rivalry game was always at a neutral-site. Now Texas’ future schedule includes home-and-homes with Alabama, Michigan, Ohio State and Georgia.
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