Fans of Bragg Apple Cider Vinegar insist Katy Perry is responsible for a drop in quality. To which a curious world cries out...huh?
It’s not just a change to salad dressings that these consumers are fretting about. For decades, ACV has been considered a health food that can help with a number of ailments. And much of that association is because of Bragg. In 1912, bodybuilder and health food advocate Paul Bragg founded Bragg’s Health Food Store, and by the 1920s he was selling products like apple cider vinegar, liquid aminos, date sweetener, and nutritional yeast under the name Bragg Live Foods.
Bragg’s whole persona was a weird combination of health and Christianity; he often equated being sick to sinning, and spoke of health as a matter of morality. Bragg claimed ACV, at the time an un-researched folk remedy, was basically a cure-all. By the 1990s, Bragg ACV wasApple cider vinegar remains one of Bragg’s main products; the company describes it as the “original wellness elixir,” and says it can do everything from control your appetite to lower your cholesterol to tone your skin.
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