Start-ups weigh in on new data regarding plastic-free performance wear.
A new survey found the majority of customers would opt for plastic-free sportswear if choices were readily available, but brands remain divided on the subject.
Alongside the survey, SailGP announced a new partnership with eco-friendly apparel brand Mover. In an effort to promote plastic-free technical sportswear, Mover dropped a six-piece capsule collection this week. The collection spans T-shirts, polo shirts and hoodies using natural materials. Predominantly, organic cotton, merino wool and water-based printing methods were used. The goods were produced in Portugal with prices ranging from 50 to 220 euros.
“Mover is proving that technical performance textiles from natural, truly breathable materials not only feel great but mean we are no longer adding to plastic pollution with every wear and wash,” Sutherland said. “We are so proud to bring Mover together with SailGP to highlight that change is possible.”Candice Lester, founder of eco-friendly activewear brand Wild Mingo, said her brand looks for non-toxic, plastic-free alternatives wherever possible.
“Landfill recycling is a global problem that doesn’t have an easy solution — there is a place for synthetics to help divert waste. However, consumers need to be aware of what they are buying,” she said. “Some synthetic materials do more harm than others but some natural fibers also create a significant impact on our environment when produced at scale.
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