A class action lawsuit claims Burger King's advertising made its menu options appear to be larger servings than they really are.
A federal judge in Florida has ruled that Burger King will have to go to trial to defend itself in a class action lawsuit claiming the compapny used deceptive advertising to make it appear its Whopper was bigger than it really is. MIAMI, Fla. -- A class action lawsuit claiming Burger King used deceptive advertising to make it appear its Whopper was really a whooper of a sandwich can go to trial, a judge has ruled.
Perkins Coie, a law firm that tracks class action suits, said 214 were filed against food and beverage companies in 2022 and 101 were filed in the first six months of this year,Burger King is accused of making Whoppers appear twice as large in advertisements and photos on store menu boards, while the actual burgers served to customers are 35% smaller than those marketed,“Burger King advertises its burgers as large burgers compared to competitors and containing oversized meat patties and...
“Plaintiffs do not and cannot contend that BKC delivered them less than a quarter pound of beef with any Whopper or Big King,” Burger King said. “They argue, instead, that they ‘expected’ more beef, ostensibly because of the protruding patties in the pictures.” Ultimately, the Burger King case and others could cause companies to be more careful with their ads, Jeff Galak, an associate professor of marketing at Carnegie Mellon University’s Tepper School of Business, told AP. But that could come at a cost; more realistic photos might lead to lower sales.
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