After building subscription products for all of its other services, I'm growing impatient for Apple to announce a Kindle competitor.
After another iPad event, I'm left without the announcement I've been waiting for once again. While I'm always happy to see new iPads and accessories for them, I have been waiting for a different kind of announcement from Apple for years now. On Tuesday, Apple hosted its “Let Loose” event and revealed the next-generation iPad Pro, iPad Air, Apple Pencil Pro, and Magic Keyboard. In addition, the company announced new versions of Final Cut Pro and Logic Pro.
Despite Apple also being in the book business and offering ebooks and audiobooks through the Apple Books app since 2010, when it revealed the original iPad, Apple has yet to reveal a competitive service to take on Amazon. Since 2019, the company has released a number of subscription services, including Apple TV+, Apple Arcade, Apple News+, and Apple Fitness+. However, Apple Books+ remains elusive. Apple's Apple One subscription bundle service.
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