Deteriorating diplomatic relations could impact the American brand’s long history in China.
as well as Buick) sales were nearly halved to 2.3 million units last year, down from 4.1 million in 2017, says Asian auto market expert Michael Dunne, CEO of industry market intelligence firm ZoZoGo.
“At the same time, GM’s revenues went from about $2 billion per year consistently to, last year, $650 million,” he says. “It’s still profitable. No one willingly wants to say they’re leaving… The Chevy brand is squeezed, under the most pressure” by local brands, Dunne says. “If you’re not a mass-market brand, you’re dead in the water in China.”
He sees potential for GM to migrate all its Chinese Chevrolet models to its entry-level joint-venture Wuling brand, and he believes a sale of the Buick brand to a Chinese entity would ultimately be ideal for all parties involved, though Dunne doesn’t expect it to happen soon.,” Dunne says. “This would allow GM to focus on Cadillac and EVs in the market.
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