Exclusive VIP+ data: When it comes to sports TV, there’s NFL — and then there’s everything else
Analysis conducted by VIP+ that looked at every game televised across major sports in 2022 found the NFL accounted for a tremendous 75% of all games or events that had an audience of 10 million or more.
The second highest on the list was also football. College Football accounted for 7% of big audiences, followed by the MLB and NBA, both of which only drew more than 10 million for championship games. No regular season or postseason game aside from those saw an audience north of 10 million. The NFL itself saw changes in its broadcasting schedule in 2022: “Thursday Night Football” moved from being simulcast on Fox, NFL Network and Prime Video most weeks to being a Prime Video exclusive.
That shouldn’t come as a surprise or be a headline. VIP+’s analysis shows Prime Video actually beat out NFL Network"Thursday Night Football" exclusives head-to-head, and it stands to reason that a game freely available on broadcast TV will beat out one on a subscription streaming service. Excluding Thursday games from both years — i.e., leveling the playing field to show Sunday, Monday and special games consistent with both years — shows that 2022 had a greater weekly audience than 2021.
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