When customers do the math on Starbucks' new rewards program, they may not like what they see

United States News News

When customers do the math on Starbucks' new rewards program, they may not like what they see
United States Latest News,United States Headlines
  • 📰 CNBC
  • ⏱ Reading Time:
  • 28 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 15%
  • Publisher: 72%

Bernstein said in a research note published Friday that upcoming changes to the Starbucks Rewards program could alienate its core customers.

Last week, Starbucks announced changes coming to its North American loyalty program in an effort to attract new members. But Bernstein said in a note published Friday that the adjustments could anger existing Starbucks Rewards members.

"We think the new rewards plan runs the risk of alienating the core customers," Bernstein analyst Sara Senatore wrote in the research note. The current iteration lets customers exchange 125 points — earned by spending $62.50 at the coffee chain — for a free food or drink item. When the changes go into effect in several weeks, members will have to redeem 150 stars — the equivalent of spending $75 — for a handcrafted drink, hot breakfast or parfait. A lunch sandwich or salad will set customers back even more: 200 points or $100.

We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

CNBC /  🏆 12. in US

United States Latest News, United States Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

New Starbucks rewards program could turn off core customers, says analystStarbucks Corp.’s new rewards program might help the company improve its margins, but Bernstein analyst Sara Senatore said it looks like a lukewarm deal for...
Read more »

Here Are The Big Changes That Starbucks Is Making To Its Rewards ProgramHere Are The Big Changes That Starbucks Is Making To Its Rewards ProgramMore than 40 percent of Starbucks purchases are by Rewards members. It's making some big changes to the program.
Read more »

Apple's new products are a game changer for customers, but not Wall Street, Jim Cramer saysApple's new products are a game changer for customers, but not Wall Street, Jim Cramer saysJim Cramer explains why the analysts are wrong about Apple's new products and why investors should be buying the stock.
Read more »

Burger King's 17 Cent Coffee Deal Won't Win Customers From McDonalds And StarbucksBurger King's 17 Cent Coffee Deal Won't Win Customers From McDonalds And StarbucksWill you trade a large Starbucks cappuccino for 30 Burger King cups of coffee?
Read more »

Burger King's 17 Cent Coffee Deal Won't Win Customers From McDonalds And StarbucksBurger King's 17 Cent Coffee Deal Won't Win Customers From McDonalds And StarbucksBurger King's 17 cent coffee won't win customers from McDonald's and Starbucks
Read more »

$80M Roundup Verdict Is Only $2.5M After Taxes, New IRS Math$80M Roundup Verdict Is Only $2.5M After Taxes, New IRS MathCan an $80M verdict be cut to $2.5M after taxes? Bizarre new IRS tax math says yes.
Read more »

$80M Roundup Verdict Is Only $2.5M After Taxes, New IRS Math$80M Roundup Verdict Is Only $2.5M After Taxes, New IRS MathCan an $80M verdict be cut to $2.5M after taxes? Bizarre new IRS tax math says yes.
Read more »

$80M Roundup Verdict Is Only $2.5M After Taxes, New IRS Math$80M Roundup Verdict Is Only $2.5M After Taxes, New IRS MathCan an $80 million verdict be cut to $2.5 million after taxes? Bizarre new IRS tax math says yes
Read more »

$80M Roundup Verdict Is Only $2.5M After Taxes, New IRS Math$80M Roundup Verdict Is Only $2.5M After Taxes, New IRS MathCan an $80 million verdict be cut to $2.5 million after taxes? Bizarre new IRS tax math says yes
Read more »



Render Time: 2025-03-15 17:52:54