One notable thing about the headlines coming out of CNN in recent weeks is something they don’t include: news about CNN itself. Since the exit of former chief Chris Licht in June after a tenu…
the longtime consigliere who was recently installed to oversee business affairs. and is a longtime consigliere to Warner Bros. Discovery honcho David Zaslav,
To be sure, CNN still has work to do. The network, arguably with one of the best-known brands in the media sector, faces existential challenges. Its audience has plummeted in the wake of the 2020 election, with overall viewership down 11% in the second quarter and the audience most coveted by advertisers — people between 25 and 54 — off 16%, according to Nielsen. That has given MSNBC a new crack at moving ahead.
Yet that mission has been compromised for months by a veritable soap opera. CNN has over the past six years been through more drama than NBC’s 10 p.m. hour has over many decades. The news outlet has figured prominently in the ownership tenures of three publicly-traded entities and has seen two larger-than-life bosses ousted.
During big breaking-news events, whether they have to do with the war in Ukraine or the legal vicissitudes of former President Donald Trump, CNN seems to be revving up the wayback machine.
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