The 2024 MTV VMAs will include a Def Jam 40th anniversary tribute.
A view of the stage and general atmosphere at the 2022 MTV VMAs at Prudential Center on Aug. 28, 2022 in Newark, New Jersey.It’s late Monday night at the UBS Arena in Elmont, New York, and Bruce Gillmer, who is executive producing the 2024 MTV Video Music Awards alongside Jesse Ignjatovic, is hustling from one rehearsal to another.“We’ve been going since Saturday,” says Gillmer of the preparations to throw what will be the 40th anniversary of MTV’s signature award show on Wednesday .
Straddling the border of New York City and Long Island, UBS opened in November 2021 . According to Gillmer, UBS was a natural choice. “It has top notch acoustics, world class tech capabilities and excellent sightlines,” he says of the arena which normally hosts NHL’s New York Islanders. “It really is built for music and allowed us to create one of our most ambitious set-ups yet.
But it wouldn’t be the VMAs without tapping into buzzy newcomers for possible superstar-making performances. Luckily for the producers, the past year has minted a variety of fresh talent. “ the show always spotlights artists with the biggest impact over the last 12 months, Chappell Roan and Sabrina Carpenter were two names we unquestionably had to have this year,” Gillmer says of snagging two of 2024’s biggest breakouts . “Sabrina blew us all away with last year’s pre-show performance.
There’s also Megan Thee Stallion, who this year serves as the ceremony’s host and continues the trend of recruiting an artist to host the ceremony . According to Gillmer, the gig came after plans for a more traditional role for the star. “We actually started talking about her performance on 2024’s show first after her VMAs debut alongside Cardi B last year,” recalls Gillmer. “Our conversation evolved from there.
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